Premier League joins Comcast NBCUniversal’s sports tech startup accelerator programme

English Premier League has joined Comcast NBCUniversal SportsTech Accelerator programme as strategic advisors to the startups selected for the annual program, which is currently midway through its third cohort.

In addition to advising the startups, the Premier League will have the opportunity to be involved in the selection of startups for SportsTech’s fourth cohort, which is currently open to applicants, as well as future classes.

“Through our first three cohorts, we noticed that more than one-third of startup teams applying are international and often looking to break into the U.S. market to further accelerate their business success,” said Jenna Kurath, Vice President of Startup Partnerships, Head of Comcast NBCU SportsTech.

“The Premier League, with its expansive footprint, global fanbase, and incredible leadership will be a wonderful asset to our startups and their experience in the program. We’re excited to work alongside the Premier League team and startup founders to test and experiment with emerging technologies that will bring fans closer to the sports moments that matter.”

“We are delighted to be adding to our longstanding relationship with Comcast and NBC by joining the Comcast NBCUniversal SportsTech Accelerator,” said Paul Molnar, Chief Media Officer at the Premier League. “We look forward to working with the Comcast NBCU team, Boomtown, and the other sports partners to help discover new and emerging technologies which can play a meaningful role in the ever-changing sports industry, while supporting the startup founders in their evolution and development.”

“We are thrilled to welcome the Premier League into the Comcast NBCUniversal SportsTech family,” said Will McIntosh, President, Fandango & NBC Sports Next.

“In assessing the next sports partner to bring on board, the Premier League was a standout choice that will provide value to the startups in the accelerator looking to find product market fit in the world of sports. With our broadcasting rights on Sky, Peacock, and NBC Sports, this partnership also creates a shared alignment for building new, more immersive fan experiences.”

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