Tiger Woods and Nike end their 27-year Partnership

Golf legend Tiger Woods parted ways with global sportswear brand Nike after 27 years of partnership and domination in the golfing world.

Nike originally signed Woods in 1996 when he was just 20 years old to a five-year, $40 million deal. 

Woods announced the split on X, he wrote: “Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world.”

Nike confirmed the separation in a press statement, “Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful”.

The speculation is rife that the sportswear brand is planning to pull out of golf because they only made money from selling apparel and shoes than other golf equipment and products such as golf clubs and balls.

According to Golf Digest, “Nike made a killing on golf apparel and shoes with Tiger, but things didn’t go as well with their golf equipment. Tiger used some of their clubs until 2016 when Nike stopped manufacturing clubs and balls. There were few players on tour willing to give up their Titleists, Taylor Mades or Pings for the clubs that Nike was producing.”

Sports insiders say more changes are coming with the Nike brand, it’s just a matter of time for other superstars like Rory McIlroy to announce they are also parting ways with the sports manufacturer.

What do you think of the split of Tiger Woods with Nike after almost 30 years of working together?

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