Substack is democratising podcast and video consumption, the platform is rolling out a Spotify integration feature that will allow podcasters on Substack to sync and distribute all of their free and paid episodes to Spotify’s streaming service.
“Substack podcasters can now sync and distribute all their free and paid episodes to Spotify. This highly requested feature makes your podcast instantly available and discoverable via the Spotify network, making it easier than ever to reach and monetize your audience,” said the company in a blog post.
The company says their users’ earnings has increased in the past years: “podcasters on Substack are collectively earning more than $100 million in annual revenue, a number that has more than doubled in the past year. The number of active podcasters on the platform has also more than doubled in the same time span.”
How does it work: To set this up, go to your podcast settings and open the Spotify dropdown. Then click “Sync to Spotify” to create a new feed with all current and future episodes.
- If you already have a free podcast on Spotify and want to replace it with a single feed including both free and paid episodes, click “Manual setup.” This retains your existing Spotify followers and listing.
- If you already have a free podcast on Spotify and want to add a separate, paid feed, click “Sync to Spotify” and then edit the podcast name to distinguish it from the public feed. This is only recommended if you heavily use free previews or dynamic ads.
“Once your podcast syncs (it’ll take about an hour), update your show links to create a seamless listener experience between the platforms,” adds Substack.
About the platform, Substack is an online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters. It allows writers to send digital newsletters directly to subscribers.
