Ferrari and HP announces a historic, multi-year deal title partnership

Ferrari has signed a multi-year partnership deal with HP ahead of the upcoming Miami Grand Prix from May 3-5. The tech giant will become a headline sponsor of the racing team, unfortunately, the financial details were not revealed.

Ferrari said they’re uniting heritage and purpose for a bigger impact: “HP and Ferrari are committed to accelerate sustainable innovation whether through technology or sport. The companies will also work together to expand educational initiatives within their teams and communities, and create a lasting impact for generations to come.”

A key highlight of the partnership is the introduction of the HP logo on the iconic Maranello F1 cars. The debut of the Scuderia Ferrari HP moniker is set to take place at the upcoming Miami Grand Prix from May 3-5, where the team will make its first appearance under the new branding.

Speaking about the new partnership, Ferrari CEO Benedetto Vigna, said: “Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation. In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together.”

Enrique Lores, CEO of HP Inc, said, “With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit. Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation.”

The company adds: powering the teams through technology: “As part of the partnership, the integration of HP’s high-performance products and services, including adaptive PCs and devices, conferencing technology, and printing capabilities, will enable Scuderia Ferrari HP and the other racing teams of the Prancing Horse to turbo charge training precision and optimize strategic decision-making, on and off the track.”

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