Fifa pen four-year global sponsorship deal with Saudi oil giant Aramco

FIFA is already getting its ducks in the raw for the next World Cup showpiece. The world football governing body announced Aramco, an energy and chemicals company majority-owned by the Saudi government as a sponsor of both the 2026 men’s World Cup and 2027 Women’s World Cup by Fifa.

The partnership will run until 2027, the move is part of strengthening relationship between FIFA and the kingdom which is set to host the 2034 men’s World Cup.

“We are delighted to welcome Aramco to FIFA’s family of global partners. This partnership will assist FIFA to successfully deliver its flagship tournaments over the next four years and, as is the case with all our commercial agreements, enable us to provide enhanced support to our 211 FIFA member associations across the globe,” said Gianni Infantino, FIFA President

“Aramco has a strong track record of supporting world-class events, but also a focus on developing grassroots sport initiatives. We look forward to collaborating with them on a variety of initiatives over the coming years.”

Aramco also intends to work with FIFA to drive innovation, identifying opportunities to deploy the Company’s expertise and technologies in the delivery of football events globally. This includes initiatives that aim to provide new and innovative ways for football fans to engage with FIFA’s events.

Amin H. Nasser, Aramco President & CEO said: “Through this partnership with FIFA we aim to contribute to football development and harness the power of sport to make an impact around the globe. It reflects our ambition to enable vibrant communities and extends our backing of sport as a platform for growth.”

“Our existing relationship with the Saudi football team Al-Qadsiah, our support for women’s golf through the Aramco Team Series, and our backing of F1 in Schools each demonstrate the possibilities of such partnerships to create pathways for opportunity, positively impact society and promote development at the grassroots level.” 

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