Ticketmaster announced that the company is expanding its operations in Africa with the acquisition of South Africa’s ticketing platform Quicket, “a major player in Africa’s general admission event and festival ticketing,” said the company in a press statement.
Quicket was founded in South Africa in 2011, is known for its self-service platform and event organiser tools. Since then, the company has expanded beyond the country to some parts of the African countries such as Nigeria, Uganda, Kenya, Zambia and Botswana.
“Africa is home to some of the most passionate fans in the world who we have the privilege of connecting to the events they love, simply and securely,” said Ticketmaster president Mark Yovich in a press statement.
“Our commitment to delivering top-tier tools for promoters, venues, and artists is unwavering. Partnering with Quicket will supercharge our mission to elevate Africa’s dynamic live events to the global spotlight they truly deserve. Together, we are igniting a new era of unparalleled growth for African entertainment.”
Ticketmaster launched its local operations on the continent in 2022 when it opened an office in mother city, Cape Town.
“The passion for live entertainment is at the heart of African culture,” said Tagg in a statement. “Over the past 13 years, we’ve empowered event creators across the continent to deliver exceptional experiences through our ticketing platform. Partnering with Ticketmaster marks a landmark moment in connecting African artists to a global audience and enhancing the experience for local fans and promoters alike.”
Under the leadership of Quicket MD James Tagg, the company will continue to operate as a standalone business unit from Cape Town.
