Manchester City has announced a new multi-year partnership with BetWay, a leading global online betting and gaming brand. The agreement will see Betway become the Club’s Official Global Betting Partner from the start of the 2024/25 season.
Man City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and South Africa’s PSL – Premier Soccer League.
On the occasion, Soriano said: “We are pleased to announce Betway as our Official Global Betting Partner today. “As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Menashe commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. “This agreement cements our place in the top tier of Premier League partners, ensuring that out Betway brand reaches fans in all corners of the globe.”
Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.
Manchester City and Betway will also work together to provide all players, coaches, management and staff with in-depth, industry-leading training on all relevant codes of conduct relating to betting integrity and responsible gambling.
