Premier League soccer club Newcastle United are launching a new direct-to-consumer (DTC) streaming service offering selected live matches, highlights, and original content.
The service is powered by Endeavor Streaming’s Vesper platform, the content also includes interviews, full match replays and other clips. The service is available on Newcastle’s official website and mobile apps.
Several major European soccer clubs now have DTC services, allowing them to collect data and deepen engagement, generate subscription revenue, and enhance commercial partnerships. As Newcastle continue to grow in global stature following the Saudi government’s Public Investment Fund (PIF) 2021 takeover, the club now feels it is time to follow suit.
Dan Ginger, director of brand, marketing and digital media at Newcastle United said: “The implementation of Endeavor Streaming is another step forward in our commitment to bringing fans closer to the club, providing an unparalleled digital experience, ensuring our supporters have seamless access to exclusive content and live matches. We are excited about the possibilities this collaboration brings and look forward to engaging with our global fanbase in new and dynamic ways.”
Fred Santarpia, president at Endeavor Streaming, added: “Football fans are some of the most passionate, engaged fans in the world and Endeavor Streaming has established itself as a key strategic partner in clubs’ audience engagement strategy. We’re proud to work with Newcastle United to bring its global fanbase even more live action, exclusive content and personalized experiences, to help build deeper, more meaningful relationships.”
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