The Red Bull Formula One team have announced Gate.io as their new cryptocurrency partner on a multi-year deal. This is Gate.io’s first partnership in Formula One in a deal that sees it replaces Bybit as Red Bull’s crypto partner. The Bybit pact, signed in February 2022, was reportedly worth US$50 million per year and at the time was touted as the largest single per-annum cryptocurrency sponsorship in international sport. It is unclear whether Gate.io has agreed to comparable terms.
The contract includes the following:
- Agreement sees Gate.io become the Milton Keynes-based team’s exclusive crypto exchange partner
- Gate.io branding will feature prominently on the team’s car, including the rear wing, nose and headrest
- Brand will also feature on the driver and pit crew overalls, team kit and Max Verstappen’s helmet
“We are very excited to welcome Gate.io to the team,” said Christian Horner, chief executive and team principal of Red Bull Racing.
“Gate.io are a brand that very much share Oracle Red Bull Racing’s passion to exist at the forefront of technological innovation.
“Together, we look forward to building a more immersive and unique connection with the team for fans around the world and to working with a like-minded partner that isn’t afraid to disrupt the status quo.”
Gate.io will be visible on the 2025 Red Bull car for the first time at Formula One’s season launch event at the O2 Arena in London on 18th February.
By blackbookmotorsport
