Ajua, Africa’s leading Customer Experience (CX) platform, is pleased to announce the appointment of Nyasha Mutsekwa as its new Chief Executive Officer (CEO). A seasoned African tech executive with over 20 years of experience in cloud technology, enterprise resource management, and startup growth, Nyasha brings a strong track record of scaling businesses across the continent.
Nyasha has played a pivotal role in sales and market expansion at AdaptIT and Oracle, establishing himself as a leader in driving business transformation and revenue growth. His deep understanding of the African market, combined with his leadership in broadband infrastructure and digital transformation, positions him as the ideal CEO to steer Ajua into its next phase of success.
“Nyasha’s leadership and extensive experience will be invaluable as we continue to drive our mission—to turn every customer interaction into intelligence that fuels innovation, exceptional experiences, and sustainability. We are confident that under Nyasha’s guidance, Ajua will reach new heights and achieve our ambitious goals,” said Richard Owen, Chairman of Ajua.
Ajua’s strong executive leadership, led by Nyasha, cements its position as Africa’s #1 CX platform. The company’s global partnerships with AWS, META, and OCX Cognition reinforce its commitment to delivering world-class customer experience solutions. As one of the only CX providers with direct integration into META platforms like WhatsApp, and built on AWS as a vendor partner, Ajua offers seamless, scalable technology. Through OCX Cognition, Ajua leverages generative AI to create dynamic customer profiles, bringing cutting-edge innovation to the African market.
These partnerships, combined with Nyasha’s appointment, serve to affirm Ajua’s strong customer base in Kenya and East Africa, while positioning the company for regional growth and international competitiveness
Nyasha emphasizes that truly understanding what service excellence means to clients is fundamental to delivering exceptional customer experiences. He explains: “Many enterprise businesses struggle to make sense of the data they collect on customer behavior. At Ajua, we help them harness this metadata to enhance service delivery, ensuring greater customer satisfaction and loyalty. My vision is for Ajua to continue developing technology that empowers businesses to understand their customers more deeply—driving long-term success, sustainability, and growth.”
Founder of Ajua, Kenfield Griffith, agrees: “Ajua was built on a foundation of innovation, with the aim of leveraging data and insights, to help grow local businesses. We are now poised to redefine customer experience – not just on the African continent, but globally too. With Nyasha at the helm, we are confident in Ajua’s ability to accelerate growth, expand impact, and continue delivering transformative CX solutions for businesses across the globe.”
Notably, Ajua remains the only business funded by Safaricom’s Spark Fund 1 that is still operating today, a testament to its long-term success and market resilience.
Ajua’s corporate leadership remains focused on securing the company’s future, ensuring that it continues to set the global standard for customer intelligence, experience and engagement. Under Nyasha’s vision, Ajua is determined to expand regionally, while delivering on its commitment to service excellence for its current client base. By competing at an international level, Ajua now aims to play a key role in shaping the future of CX globally too.
