Primedia Out-of-Home is pleased to announce the appointment of Genevieve Coward as deputy chief executive officer, effective 1 March 2025.
With over a decade of experience in strategy, revenue growth and innovation, Coward has been instrumental in driving Primedia Out-of-Home’s commercial success. Her expertise in data analytics, market intelligence and client-centric solutions has reinforced the company’s position as a leader in the out-of-home advertising industry.
This appointment follows the successful consolidation of Primedia’s retail and outdoor divisions under the leadership of Bongumusa Makhathini, a move that expanded the company’s presence across South Africa.
Under Coward’s leadership, the business will build on this momentum by accelerating innovation, enhancing media solutions for advertisers and driving sustained commercial growth.
Bongumusa Makhathini, CEO of Primedia Out-of-Home and Primedia Studios, emphasised the significance of this appointment, stating: “Genevieve’s strategic vision and expertise in revenue growth, data analytics and innovation make her the ideal leader to take Primedia Out-of-Home into the future. We are confident that her leadership will drive measurable impact for our clients and partners across the industry.”
Genevieve Coward expressed her excitement about the opportunity, saying: “Primedia Out-of-Home is at a pivotal moment, where data, technology and creativity must converge to deliver impactful media solutions. My focus is on harnessing our strengths, deepening our client partnerships and ensuring that we not only meet but exceed expectations in this ever-evolving industry. I look forward to working with our talented team to shape the future of out-of-home advertising.”
