Hisense and NBT Announce Partnership to Bring FAST & AVOD Content to Millions via the VIDAA Platform
Hisense, a global leader in consumer electronics and smart home appliances, and NBT, a rapidly growing FAST (Free Ad-Supported Television) and AVOD (Advertising-Based Video on Demand) platform, are proud to announce a groundbreaking global partnership. Live from the May 8th 2025, NBT’s diverse array of channels and content is now available on the VIDAA platform, accessible through Hisense Connected Smart TV’s and over 400 other leading smart TV brands that use the VIDAA operating system: including Toshiba and others.
This strategic alliance will bring free, high-quality entertainment to millions of viewers across the globe, offering content without subscriptions or hidden fees. The rollout will span across key regions. In South Africa the NBT application is found on the home page on Vidaa 6 and above, and in other regions including , Asia Pacific, Latin America, Brazil, Western Europe, West Asia, Mediterranean and Eastern Europe the NBT app can be found on the Vidaa App store.
“We are thrilled to bring NBT’s vast library of high-quality and iconic content to millions of our customer through our cutting-edge VIDAA Smart TVs,” said Vivi Liu, CEO of Hisense SA.
NBT’s leadership is spearheaded by CEO Trenten W. Gumbs, a dynamic media entrepreneur and visionary driving the company’s global strategy and mission to redefine free, ad-supported content. With a background in media distribution and digital entertainment, Gumbs has been instrumental in shaping NBT into a platform that prioritizes diversity, accessibility, and innovation. He is committed to empowering both emerging and established creators around the world. “NBT is a bold new entrant in the FAST and AVOD space with a clear vision to bring premium, inclusive entertainment to the world,” said Trenten Gumbs. “Through this platform, viewers not only have the opportunity to watch great content for free, but they also save money.”
Joining him are entertainment powerhouses Bentley Kyle Evans, a veteran producer known for iconic series such as Martin and The Jamie Foxx Show, and Richard Gumbs III, who brings forward-thinking strategies and deep industry expertise to the team. South African executive Robin Mabunda is leading the charge in content acquisition and distribution.
NBT’s platform is powered by OTTera and is home to a wide selection of FAST channels, including Reuters News, Impact Gospel, Kidz Bop, Drool, Dark Matter. Furthermore, the NBT platform has a wide selection of video on demand content from Dooya, Amagi and other content partners, offering genres that range from documentaries, movies, comedy series to lifestyle and reality TV, all curated to serve a global and culturally rich audience.
“At VIDAA, we’re focused on providing our customers with the best content at the most convenient way, and the partnership with NBT follows this mission,” said Denis Oštir, Editor-In-Chief of VIDAA. “The new platform will enhance the already rich suite of applications and content providers on VIDAA and give customers in Africa even more choice or high quality content from Africa and beyond,” he added.
