Apple today introduced iPhone 17 Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance. Both models feature A19 Pro, the most powerful and efficient chip for iPhone yet, enabling the advanced camera systems, next-level mobile gaming, and Apple Intelligence.
Built with an Apple-designed vapor chamber that is laser-welded into a strong, light, and thermally conductive aluminum unibody, iPhone 17 Pro and iPhone 17 Pro Max deliver Apple’s best-ever performance and an enormous leap in battery life. Three 48MP Fusion cameras — Main, Ultra Wide, and an all-new Telephoto — offer the equivalent of eight lenses, including the longest optical-quality zoom ever on iPhone at 8x, and the innovative 18MP Center Stage front camera takes selfies to the next level.
With new industry-first video features built for pro filmmakers and content creators, including ProRes RAW, Apple Log 2, and genlock, iPhone integrates even more seamlessly into the largest and smallest of productions. Both models feature the Ceramic Shield 2 front cover with 3x better scratch resistance, and for the first time, Ceramic Shield protects the back of iPhone.
iPhone 17 Pro and iPhone 17 Pro Max are available in three beautiful new finishes — deep blue, cosmic orange, and silver. Pre-orders begin Friday, September 12, with availability beginning Friday, September 19.
“iPhone 17 Pro is by far the most powerful iPhone we’ve ever made, with a stunning new design rebuilt from the inside out to maximize performance and deliver an enormous leap in battery life,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With three 48MP Fusion cameras, a new Center Stage front camera experience, and pro-level video features, the creative opportunities are endless. iPhone 17 Pro sets a new standard for the smartphone industry and is a massive upgrade for our most demanding users.”
Everything you need to know about Apple’s launch:
- Apple launched new iPhones, Apple Watches and AirPods on Tuesday. They will hit store shelves and ship to homes on Sept. 19.
- Apple announced four new iPhone models, including the newest model, called the iPhone 17 Air. It is thinner and lighter than Apple’s other devices, and it’s based on a new titanium body. It starts at $999.
- The entry level iPhone, called iPhone 17, is still $799, and it got an improved display with a higher refresh rate, and camera. The phone’s screen is also slightly larger, while the phone itself has stayed the same size.
- Apple’s iPhone Pro got a $100 price bump and the iPhone 17 Pro now starts at $1,099. However, Apple says that users will get 256GB of storage space on the entry-level, as opposed to 128GB starting.
- Apple’s iPhone 17 Pro Max did not get a major update to its pricing, and remains at $1,199 and up, although Apple did add a new highest-end model with 2TB of storage.
- The new AirPods Pro 3 have improved audio quality and noise cancelling. One new feature is that they will be able to translate conversations in foreign languages in real time. They cost $249, the same price as their predecessor.
- The company released three new Apple Watch models, called Series 11, including updating its low-end SE and high-end Ultra models. The prices didn’t change. Apple added a new health feature to the devices that will use machine learning to determine if the user is at risk for high blood pressure.
- Apple’s iOS 26 will be available as a free software update on Monday.
By CNBC
