Virgin Bet has announced the launch of its operations in South Africa, marking the first time the brand has operated outside the UK since its official launch in 2019. Virgin Bet has grown to become a leading betting brand in the UK.
Its entry into the South African market represents a key milestone in the brand’s growth, as it enters an international market for the first time, reads the statement.
Virgin Bet is part of LiveScore Group, a global leader in sports media and betting, comprising the world-class brands LiveScore, LiveScore Bet and Virgin Bet. The launch in South Africa strengthens the business’ presence in Africa, building on LiveScore Bet’s existing operations in Nigeria.
In the lead-up to launch, Virgin Bet has been steadily building a strong local leadership team to support its long-term ambitions in South Africa, including Gail Odgers, one of iGaming South Africa’s most “influential women in gaming”, as Head of Marketing.
Gail Odgers, Head of Marketing, Virgin Bet South Africa, said: “Launching in South Africa is a proud moment for us. At Virgin Bet, we believe that ‘A Good Bet’ means delivering standout experiences for our customers, while also taking our responsibility to players and communities seriously.
“South Africans care deeply about sport. Whether it’s football, rugby or cricket, sport is part of everyday conversation. That passion is what makes this market so exciting for us,” Odgers adds.
“Our role is to enhance that experience responsibly, offering standout moments and exceptional rewards, while setting a high standard for responsible gambling from day one. We’re focused on building trust and introducing Virgin Bet in a way that South Africans can feel confident in,” she concludes.
