FIFA announced that it has sold out its entire global sponsorship inventory for the 2026 men’s FIFA World Cup, which is set to take place in Mexico, United States of America (USA) and Canada.
According to Romy Gai, FIFA’s chief business officer, unveiled at a conference not long ago that the last of the 16 available sponsorship positions has now been allocated (with the brand to be unveiled soon).
Gai said: “This is already the most successful commercial programme in FIFA’s history, and we are still building momentum. We have seen unprecedented interest from brands across the globe, and with only two regional opportunities remaining, we expect these final positions to be filled very soon.”
FIFA has stated that the commercial program for the World Cup “is on track to generate a level of revenue that surpasses previous FIFA World Cup cycles by a significant margin.”
Brands housed in the top-tier FIFA partner list include Aramco, Adidas, Coca-Cola, Hyundai-Kia, Visa, Qatar Airways, and Lenovo.
FIFA launched a new commercial model in 2023, aiming to offer prospective partners greater flexibility and more innovative assets.
