Jacobs is expanding its offering beyond the traditional coffee cup with the launch of Jacobs Ice Presso Latte and Jacobs Ice Presso Classic.
The ready-to-drink range brings the established coffee brand into the growing chilled coffee occasion, offering consumers a convenient format designed for consumption on the go.
Available in two variants, Jacobs Ice Presso Latte and Jacobs Ice Presso Classic deliver a sweet, milky iced coffee experience in a ready-to-enjoy format.
The products are positioned for everyday occasions, from the morning commute and campus runs to social meet-ups and afternoon coffee breaks.
The launch reflects a broader shift in how consumers engage with coffee. Rather than being limited to a traditional morning ritual, coffee is increasingly becoming part of multiple occasions throughout the day, with convenience, portability and variety playing a growing role in purchasing decisions.
For younger consumers in particular, coffee can form part of a broader lifestyle – providing a pick-me-up between activities, a social experience or an accessible treat during the day.
“Coffee has a rich heritage, but the way we enjoy it doesn’t have to stay the same,” says Domaine Rautenbach, senior brand Manager at Jacobs.
“Jacobs Ice Presso is about bringing that heritage into the here and now – giving consumers a chilled, convenient way to enjoy the coffee they know, but in a format that fits how they live today.”
BizComm
