The advertising landscape is changing. It’s not a pay-to-win model anymore. Advertisers can’t just simply throw money for TV ad placements and expect it to be a success. You may be recognizable, but you can’t build a relationship that way. Successful marketing goes beyond the purchase and delights your customers to the point where they...
Category: <span>Startups</span>
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Rihanna’s Fenty Beauty to launch in motherland continent, Africa
Rihanna’s Fenty Beauty and Fenty Skin are launching in eight African countries on the 27 May. This comes after Rihanna’s fans have been asking her to bring the products to the continent for the past five years since the launch. In an Instagram post, the hitmaker and now beauty mogul said, “I’ve been waiting for...
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Yuppiechef co-founders resigned after Mr Price took over the company
Andrew Smith and Shane Dryden co-founders of Yuppiechef resigned after Mr Price Group bought the company nine months ago for R470m. In a press statement, Mr Price Group said, “Our original intention and hope were always that Andrew and Shane would lead the business for at least the first few years of this journey with...
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Naomi Osaka launches her own Sports agency after IMG exit
Naomi Osaka Tennis sensation and star has launched Evolve her own sports agency to look after her business affairs and sponsorship deals. The launch of Osaka’s agency comes after she exited her relationship with Endeavor-owned IMG after her contract expired with the company. The move makes Osaka the first woman to launch her own sports...
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Serena Wiliams invest 7 figures into ‘OpenSponsorhip’, Sports Marketing Tech startup
Serena Williams, Tennis star and now tech investor is winning off the courts as a businesswoman as her venture fund supports several projects in the tech space. The tennis grand slam winner invested seven figures into ‘OpenSponsorhip’, a Sports Marketing Tech startup through her fund, Sarena Ventures. OpenSponsorhip was founded in 2015 by British entrepreneur...
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Ordinary Folk, Singapore Telehealth startup raises $5Million to improve men and women health
Ordinary Folk, a Telehealth startup has raised $5 million in pre-Series A funding. The seed round for the company was led by Monk’s Hill Ventures. The Singapore based startup will use the cash investments to hire new staff and scale its operations in Hong Kong, mainland China. Established in 2020 by entrepreneur Sean Low, the...
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Former TikTok executive launches a Dating App, Spark
Alex Hofmann, former TikTok executive has launchd a dating app, Spark. The newly dating application seeks to create a global village of lovers as it connects lovers across the world. Spark operate differently as compared to other dating application. Users on the platform can send a like or a message, the request only lasts 24...
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CliffCentral turns 8 years old, happy birthday
As the saying goes, time flies while having fun innovating and pioneering the podcast industry in Mzansi. Today marks the 8 years since CliffCentral has started podcasting and sharing content marketing across the country and worldwide. Gareth Cliff, media personality and entrepreneur took the plunge and left traditional radio, because he felt a disconnect with...
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Piers Morgan is back on television with a new talk show ‘Uncensored’
Piers Morgan, veteran British journalist and broadcaster is back on UK tv with a new talk show on the newly launched television channel TalkTv. TalkTv, the new station is owned by media baron Rupert Murdock and operated by News UK. It launched on 25 April 2022. Piers is on to something here, during its first...
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Boring Company raises $675 Million to Scale Loop Operations
Tesla CEO Elon Musk’s The Boring Company has raised a $675 million Series C round of funding to scale the company’s loop projects. The seed round was led by Vy Capital, Sequoia Capital, Founders Fund, 8VC, Craft Ventures, and other venture capital companies in Silicon Valley. The company says will use the funds to significantly...