Netflix is looking to hire an executive that could expand its gaming content, sources familiar with the situation told The Information.
The streaming giant has approached multiple gaming executives in the past month, the sources told the publication. Netflix has not decided yet whether it will make its own gaming content or licence it from third-party publishers or some mixture of the two strategies, The Information reported.
A Netflix spokesperson told Insider the company is continually looking to expand its content offerings.
“Our members value the variety and quality of our content,” the spokesperson said. “Members also enjoy engaging more directly with stories they love – through interactive shows like ‘Bandersnatch’ and ‘You v. Wild,’ or games based on ‘Stranger Things,’ ‘La Casa de Papel’ and ‘To All the Boys.’ So we’re excited to do more with interactive entertainment.”
Netflix already offers some gaming options, from interactive choose-your-own-adventure content like “Black Mirror: Bandersnatch” – which was wildly popular with fans – to games based on popular Netflix shows like “Stranger Things” and “To All the Boys.”
But, the new report highlights that the company is looking to push further into the increasingly lucrative gaming market. Last year, the global gaming market hit $167.9 billion (R2.3 trillion), according to data from ResearchandMarkets.com.