Openview, after years of struggle to get attention of most South African households, finally the eMedia Holdings see the return on investment.
The Openview has increased the number of activation of its set top boxes by 18% in the past year, to almost 2.4 million units.
The numbers were made public by eMedia’s results for the year ended March 31, 2021, which were published last Thursday.
Moneyweb reports, “the media group is now promising to launch new channels in the current financial year to improve the breadth of the Openview content offering.”
The online publications cites, “it also said it will launch a streaming video offering called eVOD in July, but didn’t provide any further details about the product or what programming it will offer.”
“The increase is attributable to the additional sports on the news and sports channel as well as the addition of the Afrikaans block on eExtra,” eMedia said.
These content investments have increased the television viewing market share of the group, it added.