Primedia Group has appointment media veteran Jonathan Procter as the group CEO. The appointment was confirmed by the group’s acting CEO and Chairperson Phumzile Langeni.
“Jonathan’s extensive media experience in Africa and Europe has qualified him to lead the next stage of the Group’s growth strategy. We will all benefit from his innovative outlook and his global insights on media. The board is delighted Jonathan has joined us to lead the team at Primedia,” said Langeni.
Prior joining Primedia group, Procter was part of Antenna Group, a privately-owned international technology, media, and entertainment company with a presence in Central and Eastern Europe. He held a number of positions at the company including group managing director.
“His drive for innovation, prioritisation of inclusive development opportunities, and his leadership track record is tailor-made for Primedia right now, as the Group faces increased competition from international digital media platforms that target our audiences and our advertisers,” adds Langeni.
Following his appointment Procter says his pleased to be back in South Africa.
He said in a statement, “I was pleased to have returned to South Africa, and I look forward to supporting the growth of the Primedia Group and its leading position in a fast-evolving media landscape. I have been impressed by Primedia’s digital innovation that enhances advertiser, consumer, and listener value propositions. I am passionate about developing talent and will continue to create an environment where excellence can thrive in all the brands of the Group”.
Procter is a legend of the media industry, he has over thirty years of experience in the media and communications sector.
Leave a Reply