Seasoned marketing executive, Sbusiso Kumalo, has taken over the reigns as African Bank’s chief marketing officer and member of the executive committee as of 1 August 2021. Kumalo has over 20 years of experience, mainly in financial services. His most recent appointment was at Capitec.
He joined Capitec in 2007 as brand manager and played an instrumental role in the bank’s repositioning into full retail banking. He was promoted to head of brand marketing in 2016 and spearheaded the expansion of the brand and marketing strategy to a broader market segment. – BizCommunity
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