Spotify Music Streaming Service Launches Shared Playlist Feature

Spotify roll out shared playlist feature called Blend to its global users. This is not the first time the streaming service makes such moves, earlier this year they launched the new shared playlist experience into beta testing. 

Music Streaming Platform’s new feature, which allows two people to combine their favourite songs into one shared playlist, uses the same music mixing technology that powers other multi-person playlists like Spotify’s Family Mix and Duo Mix

Blend allows any Spotify user, including both free users and paid subscribers, to merge their musical tastes, too.

The new feature has been further developed since its beta release, Spotify says.

Now, users who create a Blend (aka their shared playlist) will get something called a “taste match score” that shows them how similar or different their listening preferences are, when compared with their friends. 

After the Blend is created for the first time, this taste match score is demonstrated as a percentage and will be accompanied by text that tells users which song brings them together.

Spotify says, Blends will also feature new cover art to help users find their playlists more easily.

According to the company, Blend will begin rolling out to all users worldwide, starting 1st September 2021. 

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