Software merchant Microsoft has launched its own personalised news service called Microsoft Start. The news service is available on both website and mobile app.
According to Microsoft the news feed will combine content from news publishers but in a way that’s tailored to users’ individual interests. The company hopes to compete with the news reading experiences offered by the likes of Google and Apple.
To use Microsoft Start, consumers can visit the standalone website MicrosoftStart.com, which works on both Google Chrome and Microsoft Edge (but not Safari), or they can download the Microsoft Start mobile app for iOS or Android.
Microsoft says the product builds on the company’s legacy with online and mobile consumer services like MSN and Microsoft News. However, it won’t replace MSN. That service will remain available, despite the launch of this new, in-house competitor.