Rotten Tomatoes, the review-aggregation website for film and television partners with TikTok to allow users to link to ratings, reviews and more.
The company partner with TikTok to launch a TikTok Jump, that will allow users to link to movies and TV trailers, ratings, reviews, information on where to watch, clips, cast information and more.
TikTok Jump is the short-form video app’s third-party integration tool that aims to deepen and strengthen its relationships with third-party partners.
“Film and TV clips and soundbites have been high on TikTok’s For You feeds, with commenters often requesting more information on the content they’re discovering,” Rotten Tomatoes said in a press release.
“With the new Rotten Tomatoes TikTok Jump, creators can easily inform and entertain audiences by accessing a treasure trove of movie, TV and streaming-related content, video, information on where to watch, reviews and more on Rotten Tomatoes,” adds the press release.
How it Works?
When posting a video, TikTok users can now select Rotten Tomatoes from the list of available Jumps. From there, you can search for the movie or TV show that you’d like to link. Then, users will be presented with an “add to video” button.
Partners and Collaborators
The reason Rotten Tomatoes partner with with TikTok it will allows them to reach more millennial and Gen Z users. This is not the first time TikTok strike this kind of deals, since the launch of TikTok Jump in June, the social media giant has partnered and collaborated with several companies such as Wikipedia, BuzzFeed and Quizlet to mention a few.
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