Tottenham Hotspur, English Premier League side becomes the first team to introduce 3D Virtual Venue technology to their ticketing platform as part of a long-term renewal of their deal with Ticketmaster. The 3D platform is available in both mobile and desktop operating systems, which is fully operational starting from TODAY 26th January.
How does it work?
The Ticketmaster platform will allow fans to digitally preview 360-degree views and sightlines when buying tickets for the Tottenham Hotspur Stadium. The technology also allows users to compare sections and check time-of-day viewpoints in real-time when selecting their match seats.
Spurs is proud to be the pioneers of this latest technology in Premier League and the rest of Europe soccer at large.
“We’re proud to be the first club in the UK to introduce Ticketmaster’s latest innovation, 3D Virtual Venue, as we continue to explore ways of taking our fan experience to the next level, said Ian Murphy, Tottenham’s head of ticketing and membership.
“With such a wide range of seating options on offer at our stadium, including licensed safe standing and premium areas, this cutting-edge technology will give fans the best possible insight into what their matchday experience will be like before making their selection,” adds Murphy.
Spurs have previously utilised virtual 3D technology for previewing premium areas and selecting season ticket seats ahead of the stadium opening in 2019.
“Every fan is different, and so is their definition of the ‘best seat in the house’ – so, why not give them the technology to view, compare and select themselves? said Chris Gratton, chief operating officer for Ticketmaster Sport.
“Our team is constantly working to elevate the fan experience and Virtual Venue will fundamentally transform how fans buy a ticket, while enhancing conversion and setting a new gold standard for clubs and venues across the industry.”
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