Discovery introduce health Insurance for lower-income clients

Discovery has launched new medical health insurance for lower-income earners, with R350 a month primary cover. At the moment the company is one of the biggest private insurance administrators in the country with a 40% market share. 

The move is part of the company trying to attract new customers and graduate them to other options over time. 

The primary care for about R350 a month will give customers access to a network of doctors, emergency procedures and treatment for chronic conditions including HIV. 

Speaking about the company’s latest move, Discovery CEO Adrian Gore said, “we have to try and make health care affordable and to more people.” 

“We’ve never seen efficiency in health care, quite the opposite. Covid may change that as for the first time health care is being delivered potentially digitally,” said Gore. 

“As Covid hit, we saw the correlations of the same risk factors such as diabetes and high body mass index driving higher levels of severe disease and death,” the CEO said. Covid has increased people’s “sense of wellness and resilience, and why it’s important.”

Discovery started in 1992 focusing on private health insurance. The company has since expanded into banking, asset management, life insurance and casualty cover, and is valued at R108 billion. 

Two weeks ago we saw new entrants in the market, TymeBank with TimeHealth and their products start with R139 per month and Dis-Chem’s product starts at R431. 

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