Universal Music Group acquires Bored Ape NFT

Universal Music label ventures into metaverse and web3 as they acquire non-fungible tokens, Bored Ape NFT. 

The music group giant paid $360,817 to purchase Bored Ape #5537, a female character now known as Manager Noët All, to lead the group it founded in November called Kingship.

Kingship, which exists solely in digital form, will have its own website and presence on messaging chart platform Discord.

The music group will eventually produce new music and give virtual performances in the metaverse, a loose term commonly used to describe a place where the physical and digital worlds meet.

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