TikTok launches a Short Course Program to help ad agencies reach its audience

TikTok is not your typical social media platform and it does not rest on its laurels. As the saying goes, you cant win with yesterday’s results. They keep innovating and challenging themselves to do better within the tech space. 

The company is launching a new Creative Agency Partnership University program that is curated and designed to help ad or creative agencies become ‘TikTok experts.’ 

According to the company, the five-week program will teach and equip students with what they need to know about getting started on TikTok and how to use the platform to up their marketing game. 

In a blog post, the company said, “The goal of CAP University is to inspire next-level creative content on the world’s fastest-growing entertainment platform.” 

“After completing the program, attendees will be able to lead conversations with their clients, concept and create for the platform, and continue driving their clients’ business forward. Most importantly, attendees will have a newfound understanding of the creative possibilities on and off the platform.” 

How will the program be delivered and what prospective students can expect?  

The programmes or courses will be hosted as live webinar sessions and they will commence on 19 April 2022. Sessions will cover several topics about the social media platform with the hope of giving the creative agencies baseline know-how about the platform. 

The final session is designed to help creative agencies dive deeper into the TikTok Creator Marketplace, the company’s in-house influencer marketing platform.

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