Twitter acquires OpenBack, a mobile engagement platform

Twitter has bought OpenBack, a mobile-based engagement platform. The social media giant said the platform will be part of Twitter’s Bluebird product team. 

Twitter will use the platform to enhance notifications on the social media platform and the user experience. 

According to the company, OpenBack makes it easier for mobile apps to process data on-device without needing to go through a third-party server.  

Jay Sullivan head of consumer product said, “OpenBack and their talented team joining Twitter will help us improve our ability to deliver the right notifications at the right time, in a way that puts people’s privacy first,” 

“We’re thrilled to have them join the flock and look forward to seeing their impact,” adds Sullivan. 

The Ireland, Dublin based company was founded in 2015. The aim of the OpenBack platform is to make apps more engaging through device-side control of push notifications. 

“We are excited to announce that OpenBack is joining Twitter! We are so grateful to all of our customers and supporters along the way as we’ve worked to make push notifications truly user first,” the OpenBack’s homepage reads. 

“With Twitter’s positive impact on the world, we are very excited to become part of the Twitter team and continue building the future of notifications there.” 

OpenBack’s website reveals that the company is shutting down on April 19.

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