Former President Barack and former 1st lady Michelle Obama’s Higher Ground partnership with Spotify is coming to an end.
According to Bloomberg news, ex POTUS and FLOTUS’s production company ‘Higher Ground’ will not be renewing the deal with the streaming service.
The Obamas are looking for a new partner and the news reports suggest they’re in negotiations with Amazon’s Audible and iHeartMedia.
According to Bloomberg, the negotiations are at an advanced stage and they are likely to announce their partnership in the coming weeks if not months. Spotify refused to sign on to the new deal because they require exclusivity from the Obamas, while they want to put other people on.
One of the things Higher Ground is aiming for with its next deal is to no longer be bound to one platform, and instead, release episodes across streaming services.
Higher Ground produced two podcast projects with Spotify, “The Michelle Obama Podcast” and “Renegades: Born in the USA”. Apart from Spotify, Higher Ground has six projects in development with Netflix.
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