Paris Saint-Germain [PSG] has announced a new front of shirt sponsorship with state owned airline, Qatar Airways.
The airline has been working with French soccer champions since from 2020 paying between €5 million (US$5.2 million) and €10 million (US$10.4 million) per year. The new deal covers all PSG’s men’s, women’s and youth teams.
As part of the upgraded deal the airline’s visibility will be stepped up in the Parc des Princes stadium with additional LED exposure and upgraded VIP hospitality experiences. PSG and Qatar Airways are also promising more innovative content offerings to engage fans worldwide.
Marc Armstrong, chief partnerships officer of Paris Saint-Germain said: “We are delighted to see Qatar Airways step up their commitment to the Paris Saint-Germain family.”
“Qatar Airways are extremely involved in sport. It is an ambitious airline, one of the most acclaimed in the world and by featuring on the rouge and bleu jersey, Qatar Airways will increase their global visibility and integration into football just a few months before the World Cup starts in Qatar and way beyond it too,” adds Armstrong.
Thierry Antinori, Qatar Airways’ chief commercial officer, added: “Our connection with the club has gone from strength to strength, and the new season will feature Qatar Airways on the front of the club’s kits; one of football’s most recognised jerseys.
“Similar to Qatar Airways, the club has big ambitions in football, and we look forward to being a part of their success in the coming years.”
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