YouTube announced a new partnership with Shopify to launch a shopping feature.
The new feature allows creators and merchants to showcase their products on social media platform channels. Now creators can link their Shopify store to their YouTube channel.
As part of the deal, creators can start benefiting from the Shopify partnership by visiting the ‘Shopping’ tab in YouTube Studio.
YouTube is also introducing a new shopping destination in Explore for viewers in the United States, India and Brazil.
The new shopping destination will feature relevant shoppable content for viewers in these countries. The platform plans to roll out the shopping destination to more countries later this year.
Transformation and evolution of the platform
The launch of the new features comes as YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from live streams hosted by creators.
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