Gary Vaynerchuk’s VeeFriends join forces with Empathy Wines to blend the world of wine and web3 in their latest collaboration.
Both brands introduce the 2021 Empathy “To The Moon” Meerkat Muscat, in a classy summer collaborative release, they took Muscat to the Moon. This latest campaign follows their 2019 Empathy Elephant Cabernet Sauvignon collaboration in November 2021.
In a press statement, the company said: “This is a premium dry Muscat from the world-renowned Napa Valley region with only 800 cases made. This palate-pleasing Muscat is dry, crisp, and refreshing with grapefruit and mango flavours and a long bright finish. Just like To The Moon Meerkat, this Muscat is beaming with positive energy and is positively delicious.”
“VeeFriends, like Empathy Wines, is a culmination of my life. If social media was around when I was younger, I would definitely have bet my lemonade money on predicting both of these projects coming to life in the future. Now in my forties, it’s fun for me that I’ve fulfilled two very clear destinies: building a wine brand from the ground up and creating an extraordinary community around creativity and intellectual property,” said Vaynerchuk.
“I’m humbled to share this Limited Edition Empathy x VeeFriends “To The Moon” Muscat Wine inspired what is essentially the culmination of my life’s work to date. I offer you this exclusive wine with gratitude for the overwhelming support I’ve received for making these two dreams of mine come true,” he added.
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