Google bolstered its Google Ads offerings with two new products Asset Library and a video creation tool—as well as a new text-to-voiceover feature.
“We want to make it easier to create effective ads for any Google Ads campaign. That starts with improving how images and videos are organized, accessed and created. With assets available in a central place, you can create ads and campaigns faster or swap content more easily when you need to make a change. And, if you’re missing a video needed to reach an important audience or business objective, you can now make one directly in Google Ads,” Senior director of product management Eduardo Indacochea said in a blog post Wednesday.
Any asset used by a Google Ads account, in past or current campaigns, will now be available to users of that account via Asset Library, a visual-first experience in Google’s Shared Library, as well as to brands using Google Ads Editor for campaign management.
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