Apple Inc joins forces with influencer mega star Kim Kardashians through her shapewear SKIMS to launch Beats Fit Pro, new wireless earbuds.
According to the tech giant, the buds will come in three flavours, ‘moon, dune and earth’.
“Since you’re wearing something every day, I wanted them to be able to blend in,” said Kim Kardashian in an ad for the buds. “I’ve never seen any tech products, especially headphones, be in neutral colours.”
For those who want to buy, the new wireless earbuds will be available in a limited range on Apple.com and some third-party retail outlets from August 16. The Kim-K-approved buds will cost you $200.
The company beats were co-founded by music producer Dr Dre and Music executive Jimmy Irvine. Apple acquired the brand in 2014 for $3 billion.
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