The Jordan or Jumpman made Michael Jordan a billionaire since he retired from the basketball court. The brand has since change the face of sneaker game and it has become the billion dollar business. It also made Jordan the man, a commanding figure in the sneaker business.
Fast forward the company is opening its first flagship store World of Flight Milan in Milan, Italy cementing his statue and reputation in the fashion capital of the world.
According to Jordan Brand, the new World of Flight Milan store stretches over 300 meters in sheer space, offering everything from revered retro releases to high-heat collaborations tied to Travis Scott, J Balvin, and other influential entities.
Going global while bringing in $5 billion in annual revenue in real-time, Jordan Brand has been expanding exponentially by making major moves in the spheres of fashion, football.
While basketball remains the sole focus of the store — and the brand — the platform allows both MJ and consumers to spread their wings through elements of customization and conversation. French football side PSG is the the latest football club to wear the Jordan brand, since then the sales for t-shirts for the team has gone over the roof.
The brand is so powerful, is no longer seen as a basketball brand but a fashion brand where anybody can rock it with ease and without being question whatsoever. While basketball remains the sole focus of the store — and the brand — the platform allows both MJ and consumers to spread their wings through elements of customisation and conversation.
Serving as the brand’s introductory World of Flight concept store, MJ’s empire is dubbing the space as a “pinnacle retail concept” that “stands at the forefront of streetwear and basketball culture,” according to the Boardroom, an online publication.
From the runway to the field, the hardwood to the pitch, Michael Jordan’s namesake company has absolutely exploded despite already appearing as massive.
