Retail giant Pick and Pay launches a fully-fledged online homeware platform

Pick n Pay has announced the launch of a dedicated online website for homeware products and appliances. According to the retailer, the online platform will feature an “impressive range” of popular products for every room in the home, with a strong focus on new and exclusive online-only premium brands, such as Zwilling, Staub, Siemens and others.  

The online retail startup will also feature the latest range available in stores, such as the TCL brand which recently launched in South Africa. 

“Online shopping for the home has really accelerated over the last few years. Our new service aims to take advantage of this trend and will offer an easy, convenient shopping experience,” says Vincent Viviers, retail executive: omnichannel at Pick n Pay.

“We have created an inspirational online shop that lets customers shop for their homes, from the comfort of their homes. Our nationwide delivery and Smart Shopper benefits mean that Pick n Pay Home is both practical and affordable.”

Pick n Pay is positioning itself as the market leader of e-commerce: “We are very excited about Pick n Pay Home, our latest online offering. We have built an excellent nationwide scheduled grocery business and can now deliver the same excellence for our customers’ homeware needs,” concludes Viviers. 

Last month the retailer increased its on-demand offering with the launch of its new PnP Groceries on Mr D service, tapping into Mr D’s 2.5 million active customer base.

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