Robert Marawa enjoys the fruits of Syndicate Radio thanks to DJ Sbu for paving the way writes Rethabile Mohlala

Two years ago I wrote an editorial article on @TechDailyPost that Robert Marawa sports show doesn’t belong to one radio station, it should be a Flagship show and be syndicated to multiple radio stations across South Africa like what they do in the United States of America – USA. 

Fast forward, my ideas are being implemented by Robert Marawa and his team at Arena Holdings and Primedia Broadcasting. Now the MSW – Marawa Sports Worldwide, the hour-long show will also be broadcasted to Vuma FM, Rise FM, Sowetanlive as well as to millions of other listeners worldwide on Primedia’s audio stream and catch-up services.

This morning I tweeted, ‘I’m glad to see it happening finally and please don’t make the mistake to join either of those radio stations and REMAIN INDEPENDENT and be a BOSS. Lastly, create a website/URL for MSW, your show should stream on your website too with the hope of turning it into a Sports Station.’ 

Credit must go to DJ Sbu Leope and Nicholas Regisfort, the ones who introduced syndicated radio in South Africa, with his defunct DJ Sbu Breakfast that used to broadcast on Vuma FM, KwaZulu Natal and Rise FM, Mpumalanga. 

Sbu also tried on his station Massiv Metro and Voice of Tembisa, unfortunately, it didn’t last long maybe the idea was ahead of its time or his partners didn’t see the future of syndication in South Africa, I don’t know. 

“I am delighted that Primedia has joined forces with Robert Marawa who is recognised worldwide as a sports authority and is a respected broadcaster. The massive reach that the 947 audiences deliver to our clients is now complemented by us hosting Robert’s premier sports show,”Lindile Xoko, Chief Revenue Officer at Primedia Broadcasting.

READ: Lessons Robert Marawa can Learn from Given Mkhari, Gareth Cliff & DJ Sbu after his Sacking from SABC Sport

Hopefully, more radio stations from other provinces can join the party, especially Limpopo, North West, Northern Cape and Eastern Cape. As for Cape Town, it will be easy, since Primedia owns Cape Talk and Kfm they will just plug and switch on both radio stations. 

“My move to Primedia is both historic and exciting in creating a wider reach for all #MSW fans, especially for Gauteng residents who have been complaining about being left out,” radio legend Robert Marawa.

READ: Robert Marawa is Making a Comeback on the Airwaves and Online

“With this move, we are raising the game for sports enthusiasts in South Africa and beyond,” said Marawa. 

Ravi Naidoo, 947 station manager add, “Listeners can look forward to sixty minutes filled to the brim with the very latest sports news, exclusive exposés, and interviews, with real-time updates and insights.”

Congratulations to Robert and his partner for making radio syndication a reality in South Africa and DJ Sbu for paving the way. 

PODCAST: Check the podcast interview of Anele and Morawa!

By Rethabile Mohlala – Brand strategist and Media Consultant 

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