Former Peloton executive and Twitter CMO joins Verizon as VP and Chief Marketing Officer 

Telecommunications giant Verizon appointed Leslie Berland as VP and Chief Marketing Officer effective 9 January 2024. 

Berland will lead all aspects of Verizon’s global brand and marketing strategy, including marketing activation and creative, marketing effectiveness, consumer insights, media buying and strategic partnerships. 

She takes over the CMO role from Diego Scotti, who exited Verizon earlier this year and now serves as PayPal’s EVP and GM for consumer group and global marketing and communications. 

In a press statement, Berland said Verizon, “is at an exciting inflection point as the fundamental need for human connection has never been more critical.” 

“I can think of no better story to tell, and I’m thrilled to join a world-class team driving growth for the business, reinvigorating the customer experience and lifting up the communities in which we serve,” Berland said. 

“Leslie has spent her career at the helm of some of the most iconic brands, transforming their marketing efforts to connect more meaningfully with customers and drive impact across channels,” said the company. 

“She brings a combination of creativity and business acumen that will help steer and scale our marketing strategy while capitalising on our next phase of growth.”

Please follow and like us:
Social Share Buttons and Icons powered by Ultimatelysocial