Woolworths Tygervalley in Cape Town has officially reopened its doors to the public following months of an extensive renovation, unveiling the brand’s next generation store format.
The new-look store is the first full-line store – integrating food, fashion, beauty and home – that expresses the Woolies next generation store concept, but for the brand, this is just the beginning.
The new store concept is designed to evolve and is a signal for where the business and brand is heading – reimagining the future of retail through the customers’ eyes and guided by what Woolies shoppers value most.
Woolworths Tygervalley’s relaunch follows closely on the heels of the brand’s recently introduced Food Emporium in Durbanville and forms a key part of the retailer’s strategy to roll out stores that deliver elevated, personalised experiences, designed to set Woolworths apart in an increasingly competitive retail landscape.
“This isn’t just a new store – this is a look at the future of Woolies,” says Manie Maritz, CEO of Woolworths Fashion, Beauty and Home. “It’s a living, breathing expression of what we stand for – innovation, premium service, exceptional quality, and sustainability. And we’ve brought it to life in a way that is distinctly Woolies.”
Maritz went on to say that the store has been designed around the brand’s customer-first philosophy: a space where every department tells a story, where every product is carefully curated, and where every experience feels personalised and premium.
“In recent years, we’ve a seen a shift – our customers want more than great products, they want meaningful experiences. They want stores that reflect their needs and values, simplify their lives, and offer a sense of discovery.”
