India will start their T20 World Cup Super 8 campaign with a high-intensity clash against South Africa on Sunday, February 22, 2026, at the gigantic Narendra Modi Stadium in Ahmedabad.
However, amid the cricketing fervour, a new ad by official broadcaster Star Sports has ignited fresh debate on social media regarding the line between hyping a high-stakes contest and disrespecting the opposition.
The promo made by Star Sports, shows a South African fan taking the only cupcake on the table just in time before the Indian fan. In response, the Indian mocks him by bringing up 2024’s T20 World Cup, where South Africa lost to India, and also taunts him for his team choking in crucial World matches in the past.
The South African fans are taking the ad as a jibe at their country as their President Cyril Ramaphosa is affectionately called ‘Cupcake’.
The ad has not gone down well among fans in India as well as globally, and the broadcasters are facing backlash from not only ardent cricket fans but also from respected personalities.
The hashtag ‘Cupcakegate’ is trending on social media, highlighting the disrespect shown by a rival nation and its team by a broadcaster, who appears to be seeking views or creating hype around the marquee clash.
Many have also questioned the lack of creativity and mutual respect for the opponents lacking from people at the top.
By outlookindia
