LIV Golf and Salesforce, the world’s #1 AI CRM and an official Global AI partner of LIV Golf, has announced the launch of Fan Caddie, a groundbreaking agentic golf companion. Named “Chip,” the AI agent is built on Agentforce 360, the complete portfolio of Salesforce solutions that powers the Agentic Enterprise.
The cutting-edge, proprietary tech built into LIV Golf’s app customizes each fan’s journey to guide their experience and dive deeper into the dual team and League storylines, data, and context around LIV Golf’s 13 teams and 57 player-field.
As a personalized second-screen companion, within the LIV Golf app, Fan Caddie is designed to bring fans closer to the action by delivering a highly immersive, interactive, and personalized experience— whether they’re at the event or at home. By leveraging Agentforce 360, Fan Caddie uses a unified data operating model to enable tailored interactions based on fan, player, team, and event context, helping enrich engagement throughout the LIV Golf season on and off the course. The experience was designed so fans can engage with Fan Caddie seamlessly within the LIV Golf app, all without ever closing the live stream of an event.
“LIV Golf is built for the next generation of global sports fans. Golf fanatics who follow our players, teams, and League don’t just want results—they’re driven by good storytelling and stats alongside fierce competition on the course,” said Denise Taylor, Chief Technology Officer of LIV Golf. “With the powerful backing of Agentforce technology, Fan Caddie will strengthen our connection to and understanding of our audience and be able to take them on a customized journey across content, on-course action, merchandise, and fan experiences. This launch is just the start of everything we can accomplish with Salesforce, and we’re looking forward to continuing to build on Fan Caddie’s functionality and this partnership for years to come.”
“Fan Caddie embodies Salesforce and LIV Golf’s commitment to transforming sports through real-world AI innovation,” said Adam Forrest, SVP Global Brand, Media and Sports Marketing, Salesforce. “Fan Caddie’s persona ‘Chip’ goes beyond the ‘what,’ to explaining the ‘why’ and ‘how’ – bringing energy and clarity to fans. Chip is a personification of the excitement and collaboration behind what is a key milestone for our multi-year partnership with LIV Golf.”
