Category: <span>Voices</span>

South African businesses have become highly effective at producing software quickly. What remains far less clear is why this increased engineering velocity is failing to translate into commercial growth for many companies. That is the central finding of the 2026 State of Product Development Report, released this month by Cape Town-based digital product consultancy Specno....

Britain is set to have its seventh prime minister in a decade as the Labour leader admits defeat. Keir Starmer has announced that he is stepping down as the UK’s prime minister following weeks of mounting pressure over the Labour Party’s direction and electoral performance. In a statement delivered outside Downing Street, Starmer said: “The...

The gaming audience has never been the problem. The infrastructure to invest in it properly has been. That is the argument Michael Anav, CEO and Co-Founder of ReachPlayers, has been making to brand planners for years, and the one the IAB is now building formal frameworks to support. “Most briefs describe in-game branded content as advertising...

Each IPL season continues to deliver one of the largest audience scales in global sport. But the more important shift is not how many fans are watching — it is how much of that engagement is being translated into value. Fan interaction today extends well beyond the live broadcast, with users moving across apps, content platforms,...

Most companies launch chatbots to look modern. They spend weeks selecting a platform, designing a bot persona, and pushing it live. Then they check the numbers after ninety days and wonder why conversion rates barely moved. That is not a chatbot problem. That is a funnel problem. The real issue is that conversational marketing is...

Reaching young audiences in South Africa is becoming increasingly complex. Social platforms dominate discovery, but attention is fragmented, competition is intense, and many brands are still operating on outdated assumptions about how younger generations think, spend, and engage. To better understand this generation on their own terms, ReachPlayers, a leading gaming ad network focused on immersive...

South African businesses have become highly effective at digitising quickly. What remains far less clear is whether the systems underneath that growth are actually built to sustain it. That is the premise behind a new initiative launched this month by Specno, which has introduced what it describes as South Africa’s first structured digital product readiness...

Three years ago, media buying in South Africa looked markedly different to today, even at agencies that considered themselves performance driven. Attribution was messy, audience segments were broad, and the gap between what platforms promised and what was actually being delivered was significant. First-party data was something most brands talked about but hadn’t properly invested...

As artificial intelligence continues to reshape industries at speed, brands are under growing pressure not just to adopt AI, but to manage how it is perceived. According to Mandy Davis, Managing Director at Penquin, the conversation around AI is no longer just about capability, it’s about trust. Mandy argues that while AI presents undeniable opportunities for...

The rapid expansion of artificial intelligence is fundamentally reshaping global energy demand, with implications that extend well beyond traditional power planning. Nowhere is this more apparent than in the growing energy footprint of data centers. Facilities that once required tens of megawatts are now being developed at 100–200 MW scale, with hyperscale campuses increasingly aggregating...