Facebook Launches a Live audio and Podcasts to Compete with Clubhouse & Others
Facebook has started rolling out ‘Live Audio’ based and podcast service to compete with the like of Clubhouse and Spotify Greenroom. The social media powerhouse will enable its users to listen and participate in conversations in “live audio rooms”.
The new audio features “enable you to discover, listen in on and join live conversations with public figures, experts and others about topics you’re interested in,” said Fidji Simo, head of the Facebook app, in a blog post.
“Public figures can invite friends, followers, verified public figures, or any listeners in the room to be a speaker. The host can invite speakers in advance or during the conversation. There can be up to 50 speakers, and there’s no limit to the number of listeners.”
Facebook has tapped a number of celebrities for its audio launch including rapper D Smoke, wellness guru Dr. Jess and civil rights activist DeRay Mckesson.
According to Reuters, Zuckerberg has said the company will not take a cut of creator revenue until 2023.
Facebook separately said it would begin offering podcasts in the US, available directly in the Facebook app, including offerings from former rapper and host Joe Budden of The Joe Budden Podcast and internet influencer Jac Vanek, among others.
The launch follows a wave of interest in audio-based social networks and growth in Clubhouse, which drew some 10 million users since launching last year.