Spotify announced that its opening access to a new tool for creators that will allow them to begin publishing their video podcasts to its service.
The company said the tool will be provided by the company’s podcast creation platform Anchor. Streaming giant want people to watch and listen. This could be another advertising revenue opportunity for Spotify to sell ads to potential advertisers.
According to the company, Anchor, creators will be able to upload their videos through their account, similar to how they create and publish audio episodes today. Once published, fans can listen to the podcasts across platforms, including through the Spotify mobile app, desktop app, web player and on most smart TVs and game consoles. Creators will also be able to monetize their videos as they do their audio podcasts through the use of subscriptions.
While creators can set their pricing and determine what a subscription includes, Spotify suggests subscriptions could provide access to exclusive video content or even unlock the video portion of the creator’s podcasts. The video podcasts can also incorporate the creator’s existing advertising partnerships, and soon they’ll support the newer Automated Ads, too, reports TechCrunch.
While Spotify is officially opening access to Anchor creators, the feature is being rolled out gradually. That means interested creators will have to sign up for a waitlist for the time being.
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