WhatsApp is launching a new feature called “Collections” to make it easier for users to shop for items using categories. The Facebook-owned platform is rolling out catalog collections to small businesses around the world starting today.
The new collections feature essentially allows businesses to organize items in their catalogs by category so customers won’t have to scroll through long lists of items to find what they’re looking for and can instead go directly to what they want to shop for.
How Does It Work?
For instance, restaurants can create collections featuring appetizers, entrees and desserts, while a clothing store could add collections for men’s clothes, women’s clothes, shirts, pants and more. Once shoppers have browsed collections, they can add items to their carts and send the order to the business.
“We want to make WhatsApp the best way for people to shop for goods and services and for businesses to connect with their customers, which is why we are making it easier to see what a business offers on WhatsApp,” the company said in a statement.
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