Facebook is changing few things and going is a different directions when it comes to geo targeting on their ads.
Meta’s Facebook announced that it will no longer allow advertisers to target users based on potentially “sensitive” topics like health, sexual orientation, or religious and political beliefs.
“Lung cancer awareness,” “LGBT culture” and “Jewish holidays” are just some of the few topics or interest categories that will no longer be targeted starting early next year.
The company said making the decision was not an easy move move however, it said input from civil rights experts, policymakers and other stakeholders contributed to its decision.
“The decision to remove these Detailed Targeting options was not easy and we know this change may negatively impact some businesses and organizations,” the company wrote in a blog post.
Facebook said the ban will come into effect starting from January 19, advertisers will no longer be able to target their ads based on interests like these.
“We want to better match people’s evolving expectations of how advertisers may reach them on our platform and address feedback from civil rights experts, policymakers and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available,” the company statement adds.
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