The Indian Premier League (IPL) champions Mumbai Indians has signed a sponsorship deal with Slice, financial technology firm as a new headline sponsor.
Mumbai cricket team is considered and ranked as the number one franchise in the IPL with the brand value of US$70.3 million by Brand Finance.
IPL is one of the biggest tournament in cricket calendar and the showpiece attract a lot of sponsorship than any event.
Slice will takeover and replaced Samsung on three years deal as a new principal sponsor. Unfortunately financial terms of the deal we’re not disclosed.
Rajan Bajaj, Slice’s founder and CEO said, “Being the most successful team in the IPL with five titles to its name, Mumbai Indians inspires not only millions of its fans, but also entrepreneurs like me with the team’s passion, focus, and persistent spirit.”
“It’s the shared hunger for winning and excellence that bring us together. With cricket being at the heart of Indian culture, we will together bring more excitement to this vibrant culture as well as take it to all the cricket lovers around the world,” adds Bajaj.
A spokesperson for the Mumbai Indians added, “We wanted to partner with a brand with whom we shared common values. Innovation, technology and a fan-centric approach are core values for Mumbai Indians as well as Slice. We both share the vision of offering our fans a world-class experience with the drive and enthusiasm to be the best.”
Slice was established in 2016 and soon after launch it reached a ‘unicorn’ status after raising US$220 million in its series B funding round led by Tiger Global and Insight Partners.
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