Ready to launch your SMS marketing strategy to grow your customer base, build personal customer relationships, and boost your store’s profits? These 5 strategies will get you off and running:
1. Create an SMS Loyalty Program to Build a Bond with Customers
Offer a loyalty program enrollment to customers who sign up for your SMS list. You could allow them to acquire points from purchases, which they can use toward discounts or promotions on their next purchase!
2. Use National Holidays to Create & Promote ‘Special’ Deals
Planning a campaign around national holidays is an excellent way to boost customer engagement. Offer your customers special, limited-time offers only available during the holiday season. This marketing strategy creates year-round opportunities to reach out to your SMS list.
We all know Black Friday is the Super Bowl of the brick and mortar retail game. And Caribou Coffee Company is a business that truly understands harnessing mobile marketing to promote seasonal deals. They use text messages to keep their Black Friday customers up-to-date on upcoming promotions.
3. Use Time-Sensitive Promotions to Develop Additional Sales
If you want to entice customers to try your products, create the urgency for them to make a mad dash for their wallets with time-sensitive offers. These include promotions only valid for a certain amount of time. Text a creative, “Get it before it’s gone” message to your list. Additionally, you can make it easy for customers to purchase with the tap of a finger by including a CTA button in your message.
4. Don’t Give Up on Abandoned Carts — Use Them to Re-Engage Customers
If you aren’t sending SMS messages to your customers after they abandon their carts, there’s only a slim chance they’ll come back and complete their purchase on their own. Send abandoned cart text messages to increase the odds of purchase before potential buyers forget or lose interest.
Abandoned carts aren’t only a problem for stores, but also an opportunity. Grunt Style found out that with abandoned cart SMS campaigns they could generate up to $4 in profit from every text sent while seeing 25% click-through and 45% customer recovery rates on all texts opened due to the campaign!
5. Showcase Your Social Media Content & Increase Brand Loyalty
Motivate your customers to share your store with friends and followers by sending out relevant, engaging social media content. You’ll increase brand awareness and grow a more significant following for future marketing purposes.