English premier league giants Manchester City is always ahead of the curve when it comes to the latest technology and innovation.
The football club has teamed up with Roblox to launch a club experience called ‘Blue Moon’ on metaverse.
What Blue Moon is all about?
Blue Moon’s activities include a minigame and virtual club store, with users able to play and watch ‘Moonball’ matches, compete for in-game rewards and interact with fellow Roblox users. Further upgrades, updates and events for the experience are set to arrive in the coming months.
Man City says this move is about creating an opportunity to engage with their fans virtually and uniquely growing the brand.
“Manchester City continues to embrace the latest technologies to enhance experiences for our fans across the globe – both physically and in the digital world, exploring new and exciting ways to engage and entertain our fanbase,” said Nuria Tarre, chief marketing and fan experience officer at City Football Group (CFG).
“Another first for the club, this collaboration aims to inspire the next generation of fans and we look forward to delivering this innovative new experience on Roblox and bringing the Premier League trophy into the metaverse,” Tarre adds.
The city is the first English Premier League team to venture into the metaverse, hopefully, other teams will follow very soon.
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